Full-service Amazon management
Amazon is one business. We manage it that way.
Make The Brands takes operating responsibility for Amazon across advertising, catalog, inventory and operations. The team executes one plan, with a senior operator accountable for priorities, consequential decisions and outcomes.
Operator accountability
Every account has a senior operator accountable for priorities, decisions and outcomes, backed by a team responsible for execution across the business.
Capped roster
We keep a capped roster so senior operators can lead each account and the team can execute with clear accountability.
What comes off your plate.
Advertising, pricing, inventory, conversion and operations draw on the same economics. Move one and the others move with it.
Operating responsibilityNine areas, one mandate
Demand
Search-query strategy, Search Query Performance and organic demand, run as one.
Conversion
Catalog, SEO and listing optimization, creative and conversion.
Advertising
Advertising and PPC, and DSP where applicable, held to contribution.
Inventory
Inventory, FBA and replenishment, planned against demand.
Operations
Logistics coordination, launches, account health, and Amazon cases and issues.
Economics
Economics and profitability, with the working-capital and cash implications.
Pricing
Pricing decided with the whole cost stack in view.
Promotions
Promotions planned against margin and inventory.
Intelligence
Competitive intelligence, decision tracking, outcome measurement and executive operating reviews.
These are not separate services. They are one operating responsibility.
Every decision has an economic consequence.
A bid change is an inventory decision.
More demand draws down cover. If the stock runs out, the position it earned goes with it.
A deal is a margin decision.
Depth that lifts units can take every one of them below contribution.
A price move is an advertising decision.
Price changes conversion, and every advertising dollar is spent against that conversion rate.
Separate workstreams can each hit their targets while the account loses money. Our team runs them against one economic plan, and a senior operator owns the tradeoffs.
Automate the repeatable. Escalate the consequential.
Every action takes one of four routes before it runs. The more it can change your commercial position or commit your cash, the further it escalates.
Approval routeRoutine to Consequential
Authorized by policy
Routine actions are executed by an MTB operator under the standing policy, inside defined policies, permissions and guardrails.
MTB operator review
Actions that need judgment go to an MTB operator before they run.
Client approval
Actions that change your commercial position wait for you.
Finance approval
Actions that commit cash wait for finance.
BIC records every action and its outcome, whoever approved it.
Human governance stays part of the operating model. Nothing consequential runs on automation alone.
Who owns what.
Handing over the operation does not mean handing over the business. The limits are agreed with you, and every action is on the record.
MTB operates
Our operating team owns day-to-day execution across the nine areas, within the limits agreed with you.
- Bids and budgets inside agreed limits
- Negatives on search terms that spend with no orders
- Listing changes and price responses, after operator review
- Amazon cases, account health and logistics coordination
- Replenishment planning against demand
- Decision tracking and outcome measurement
Decided together
The limits and the plan that the operation runs inside.
- The policies, permissions and guardrails automation runs inside
- The promotions calendar
- Priorities, in the executive operating review
You keep authority
Anything that changes your commercial position or commits your cash.
- Deal depth, launches and strategic price moves
- Inventory orders and working-capital commitments, with finance
- Access to your accounts, which you authorize
Operators above the system. Evidence underneath every call.
The engagement is one integrated management mandate. Scope and the monthly management fee are quoted to the complexity of your account and the responsibility agreed, not a menu of deliverables.
A few minutes
What happens next
Get your MTB Score
A short qualification. We prepare your pre-connection score from public listing and search data.
MTB Operating Review
We contact you to schedule it, then walk you through what we see.
Full Amazon Management
If there is a fit, we take operating responsibility for Amazon.