Full-service Amazon management
The marketplace optimizes for itself. We operate for your business.
Make The Brands takes operating responsibility for Amazon through a senior-led team, from daily marketplace execution to the decisions that determine profit, inventory and capital efficiency.
- A few minutes
- Built for established Amazon brands
- Senior-led operating team
Brand Intel Console (BIC) is Make The Brands' proprietary commerce intelligence and operating system.
SKU B, travel mugInventory Amazon
Reorder before the stockout lands
Amazon signal
Inventory cover is shorter than the replenishment lead time at the current sell-through.
Inventory cover against lead time
- Inventory cover
- 23 days
- Lead time
- 35 days
- Exposure
- 12 day gap
- Expected impact
- +$11.6K a month
- Contribution per unit
- $3.09
- Confidence
- 76%
Recommendation
Place the reorder now and slow advertising on the SKU until it lands.
Approval route
The purchase order waits for finance approval.
- Authorized by policy
- MTB operator review
- Client approval
- Finance approval
Operating record
$300M+
Amazon portfolio responsibility
Up to approximately $2.5M
Monthly advertising on one brand
110+
Product launches
Operator accountability
Every account has a senior operator accountable for priorities, decisions and outcomes, backed by a team responsible for execution across the business.
Amazon is one business. We manage it that way.
Advertising, pricing, inventory, conversion and operations draw on the same economics. Move one and the others move with it.
- AdvertisingBudget moves into rising demand.
- DemandOrders accelerate.
- InventoryCover falls below lead time.
- Organic positionExposureA stockout gives up the position.
- EconomicsContribution goes with it.
Every decision has an economic consequence.
These are not separate services. They are one operating responsibility.
A decision system, not a dashboard.
MTB operators use BIC to identify what matters, make or govern decisions, execute, and measure what happened.
Signal
BIC connects marketplace performance with actual costs, advertising, search demand, inventory, pricing, competition, cash constraints and operating history.
Economics
Every signal priced in contribution.
Decision and route
A recommendation with its evidence, expected impact and confidence. Actions that change your commercial position wait for you.
Outcome
Measured over a set window. What happened is written back against what was expected.
SKU B, travel mugPromotions Amazon
Reshape a deal that would sell at a loss
Signal
- Amazon signal
- A planned deal takes the SKU below its contribution floor.
- Evidence
- Deal depth against the full cost stack
Economics
Analysis
At the planned depth every deal unit loses money, and the lift does not recover it.
- Expected impact
- +$2.0K a month
- Confidence
- 71%
Decision and route
Recommendation
Reduce the deal depth and shorten the window.
Approval route
Client approved, deal resubmitted
- Authorized by policy
- MTB operator review
- Client approval
- Finance approval
Outcome
Expected against observedWindow: 30 days
StatusUNDERPERFORMED
- Expected Modeled
- +$2.0K a month
- Observed Measured
- +$700 a month
What we decided. What actually happened.
Not every decision works. The ledger keeps the ones that did not, because that is where the next decision gets better.
Revenue is not profit.
ACoS is a metric. Profit is the job.
One unit soldSKU B, travel mug
Illustrative example
Selling price$24.99
- Amazon fees
- −$8.20
- Advertising
- −$5.20
- COGS, freight and returns
- −$8.50
- Contribution
- =$3.09
- 12.4% contribution margin Derived
Real outcomesHome and bedding
What integrated management changed on one account.
Monthly sales
Baseline $550KUnder 4 monthsResult $875K
TACoS
Baseline 22%Result 15%
A bedding brand inside a collapsed aggregator's portfolio.
The turnaround ran on query-state budgeting: bleeding queries cut, opportunity queries funded, inventory signals tied to the ranking gains so the growth held.
Then prepared for sale.
Account identities are withheld. Numbers as reported in the accounts. This is one account, not a forecast for yours.
See all cases
Built by operators
Automation is leverage. Management is the product.
Adam Attaoui has sourced and sold on Amazon since 2014, and spent years inside two Amazon aggregators. Aggregators cannot manage hundreds of accounts on opinion, so they build systems: one data layer, one decision method, one score. We built the same operating discipline for independent brands, so our team works from one evidence base, one plan and a record of outcomes.
Automate the repeatable. Escalate the consequential.
Routine actions are executed by an MTB operator under the standing policy, inside defined policies, permissions and guardrails, such as bids and budgets within agreed limits. Consequential actions wait for MTB operator review, client approval or finance approval.
Amazon-first.Amazon is our operating center. BIC is built channel-agnostic, so the next commerce surface connects to the same economics, inventory and decisions.
Want to know what we would see in your Amazon business?
An operator-reviewed assessment of your Amazon presence, with priority findings and what to address first.
A few minutes
AI visibility review included
See where your brand appears, how your products are described, and which competitors show up in sampled AI answers.
- Amazon search coverage
Appeared among the first 20 organic results across 12 sampled searches. Comparison: median of three brands.
- Priority finding
- Missing from all four sampled use-case searches where the comparison brands appear.
- Recommended first action
- Prioritize those four use-case queries in the listing review. Add or clarify supported use-case information only where the evidence shows a gap, then recheck search coverage.
- AI visibility
20% of sampled answers
Brand appeared in 8 of 40 sampled answers to unbranded buying questions.
Reviewed by an MTB operator.
What happens next
Get your MTB Score
A short qualification. We prepare your pre-connection score from public listing and search data.
MTB Operating Review
We contact you to schedule it, then walk you through what we see.
Full Amazon Management
If there is a fit, we take operating responsibility for Amazon.
Before connection, the MTB Score reads only what is public: your listings, search visibility, pricing and competitive position. Your costs, inventory and account economics are never inferred from a public ASIN.