Amazon PPC & Profitability
Advertising run against contribution margin, not blended ACoS. Query-level classification, campaign architecture, and budget governance.
ExploreOperator-led · Capped roster
Amazon growth managed with P&L discipline — advertising, organic performance, conversion, and profitability run as one system. Senior operator, directly on the account.
$300M+
annual Amazon sales managed
2,556 data points
one account-level view of advertising, organic visibility, conversion, and profitability
Since 2014
sourcing to exit, the full brand lifecycle
Most agencies manage campaigns. We manage the P&L.
We treat Amazon like an operating business, not an advertising account.
The standard agency shape gets in the way of that: junior account managers learning on the account, blended ACoS reporting that hides where the money actually goes, and advertising, listings, and inventory sitting in separate silos with no one holding the margin. It is the reason this roster is capped.
What the channel actually connects
- Search terms
- PPC
- Organic rank
- Conversion
- Inventory
- Contribution margin
- Repeat purchase
- EBITDA
Operator-led Amazon growth agency
What we run, and where it starts.
Full Account Management
The whole channel operated as one system — listings and SEO, imagery, deals, inventory signals, and competitive position.
ExploreStart here
Account Audit
Every engagement starts with a paid account diagnostic — written findings and a prioritized 30/60/90 plan.
Preparing for an exit?
Exit ReadinessThe method
Every customer search query, classified by economic state.
- Dominating
- Winning
- Competing
- Opportunity
- Bleeding
You are not managing campaigns. You are managing search-query economics.
A proprietary analytics methodology reads the account as one surface — advertising, organic visibility, conversion, and profitability together — so every query can be placed in a state, and every budget decision follows from that state rather than from a campaign-level average.
Customer search query
Illustrative example
“waterproof mattress protector”
- Organic rank
- 47
- Paid rank
- 3
- Conversion
- 9.1%
- TACoS
- 31%
ClassificationOpportunity
- 01 · Classified
Demand present, position absent.
- 02 · Intervention
Budget moved onto the query, organic defense built behind it.
- 03 · Reclassified
Paid and organic reinforcing each other at target margin.
Signature case
Home & bedding brand
- What we found
- Paid traffic was doing work organic placement should have been doing. The account was buying back customers on terms it already owned.
- What changed
- Query classification, then campaign restructure, then budget reallocation, then organic defense on the terms that mattered.
- Result
- $550K to $875K/mo while TACoS fell 22% to 15%, in under four months.
Account snapshotEngagement record
Monthly revenue
At start$550K
Month 4$875K
TACoS
At start22%
Month 415%
Under 4 months · Home & bedding · Identity withheld
Hand tools brand
- Monthly revenue
- $0 → $95K
A new catalogue with no ranking history, in a category where established sellers hold the high-intent terms.
6 months
Read the full caseCPG brand, exit preparation
- Subscribe & Save
- +40%
- EBITDA multiple
- 2.4x
Paid spend was reacquiring buyers the brand already had — repeat purchasers were being bought a second and third time.
Exit preparation
Read the full caseWho runs the account
The operator behind the roster.
A senior operator with portfolio management experience inside two Amazon aggregators, across portfolios exceeding $1.2B in value. That is the seat where an Amazon account stops being a marketing channel and becomes an asset with a valuation attached to it.
Agency-side and seller-side work across regulated supplement, beverage, and skincare brands — categories where compliance is part of the operating problem rather than an afterthought.
Sourcing from China since 2014, which means the cost side of the P&L is not a black box. The full brand lifecycle, from supplier through to exit, has been run before.
Fit
Who we work with.
Established Amazon businesses
The channel already affects the P&L, so it should be run like part of the business rather than a line item someone checks on.
Founder-led brands
Senior judgment on the account without building another department to supervise it.
Teams with in-house capability
We can own the channel outright or operate alongside your team, depending on where the gap actually is.
Brands preparing for the next stage
Growth, profitability, or eventual diligence — the account is read differently in each case.
Process
The engagement never starts with a contract. It starts with findings.
- 01
Audit
A paid, full-account diagnostic before anything is proposed.
- 02
Capped diagnostic
A capped, fixed-scope first engagement that implements the highest-priority findings — before any retainer.
- 03
Retainer
If the account is a fit, the operator runs it — scoped to account scale.
- 04
Exit lens
The account is kept legible to a buyer long before anyone is reading it.
SUPPLEMENTS · FOOD & BEVERAGE · BEAUTY · HOME · TOOLS · REGULATED CATEGORIES
Questions
Straight answers.
Why no client names?
Confidentiality inside aggregator portfolios is contractual — and the same discretion protects every account here. Results are shown; identities are not.
What does the audit include?
A paid, full-account diagnostic across advertising, listings, and profitability, delivered as a written findings report with a prioritized 30/60/90 plan.
Who owns the ad account and the data?
You do. Always. We work inside your Seller Central with scoped permissions.
How is the roster capped?
Capacity is fixed so every account is run by the operator, not delegated. When capacity is reached, new engagements wait.
Do you work with launches and smaller brands?
Yes — through the audit and project-based work. Retainers are scoped to account scale.
Start with the audit.
A paid diagnostic — written findings, a prioritized plan, and a clear read on the account before any retainer conversation.