About Make The Brands
Senior accountability does not disappear behind software.
A senior operator leads account priorities and governs consequential decisions. The operating team executes across the business under one plan, with evidence and outcomes recorded, not just reported.
Operating history
Where the judgment comes from.
Not a career summary. The parts of the operating history that shaped how an account is run here.
Adam Attaoui has sourced and sold on Amazon since 2014, and spent years inside two Amazon aggregators managing portfolios above $300M in annual sales across portfolios exceeding $1.2B in value.
The work was done on both the agency side and the seller side, in regulated categories where a wrong claim costs a listing. That is where the method comes from. Aggregators cannot manage hundreds of accounts on opinion, so they build systems: one data layer, one decision method, one score. We built the same operating discipline for independent brands, so our team works from one evidence base, one plan and a record of outcomes.
We keep a capped roster so senior operators can lead each account and the team can execute with clear accountability. We work across categories.
Operating scale
$300M+
Amazon portfolio responsibility
Up to approximately $2.5M
Monthly advertising on one brand
110+
Product launches
These figures describe the founder's operating history. They are not the result of an engagement.
Why the company exists
Amazon decisions are connected. Most brands still manage them apart.
A bid is an inventory decision. A deal is a margin decision. A price move is an advertising decision. In most brands those calls sit with different people, in different tools, on different weeks, and nobody owns what they do to each other.
Make The Brands was built to keep those decisions under one operating responsibility. Senior operators set priorities against the economics of the whole account, and our team executes across the workstreams those decisions affect.
Operators and the system
Operators above the system. Evidence underneath every call.
Brand Intel Console (BIC) is Make The Brands' proprietary commerce intelligence and operating system.
One operating team
MTB operators use BIC to identify what matters, make or govern decisions, execute, and measure what happened.
Human governance stays part of the operating model. Nothing consequential runs on automation alone.
BIC is not sold as software. It is how MTB operators run your Amazon business, and the record they answer to.
See how BIC makes a decisionHow an account is run here
ACoS is a metric. Profit is the job.
Every recommendation is priced against the whole cost stack of the unit it touches, so a sale that loses money is seen as one before it is scaled.
Every decision has an economic consequence.
Advertising, pricing, inventory, conversion and operations draw on the same economics. Move one and the others move with it.
Automate the repeatable. Escalate the consequential.
Routine actions run inside agreed limits. Anything that changes your commercial position or commits your cash waits for a person to approve it.
No recommendation without evidence.
Every call carries its evidence, expected impact and confidence. The record keeps the decisions that did not work, because that is where the next one gets better.
Want to know what we would see in your Amazon business?
An operator-reviewed assessment of your Amazon presence, with priority findings and what to address first.
A few minutes
What happens next
Get your MTB Score
A short qualification. We prepare your pre-connection score from public listing and search data.
MTB Operating Review
We contact you to schedule it, then walk you through what we see.
Full Amazon Management
If there is a fit, we take operating responsibility for Amazon.