Amazon PPC & profitability
Advertising judged by what it leaves behind, not what it spends.
TACoS-first management. Every query carries an economic state, every budget decision follows from that state, and the number that matters at the end of the month is contribution margin — not a blended ACoS average that hides both the winners and the waste.
Who this is for.
- Accounts where advertising spend has grown faster than the profit it produces.
- Brands reporting on blended ACoS and unable to say which queries actually carry the account.
- Sellers whose paid placements are quietly buying traffic their organic rank already earns.
- Teams that need advertising run against the P&L rather than optimized against a dashboard.
What we run.
TACoS-first management
Total advertising cost of sales is the governing metric, held against contribution margin rather than a channel-level return figure.
Five-state query classification
Every customer search query is placed in a state — Dominating, Winning, Competing, Opportunity, or Bleeding — and managed according to that state.
Campaign architecture
Structure rebuilt so that spend is legible: what a campaign is for, what it defends, and what it is allowed to cost.
Wasted-spend elimination
Bleeding queries are identified and cut, and the recovered budget is redeployed against queries where position is actually winnable.
Budget and bid governance
Standing rules for how budget moves between states, so decisions are consistent rather than reactive to a bad week.
Organic defense
Paid and organic managed as one position, so the account stops paying to reacquire placement it already holds.
How we work it.
- 01
Classify before touching anything
The account is read as one surface — advertising, organic visibility, conversion, and profitability together — before a single bid changes.
- 02
Cut the bleed
Spend that returns nothing is removed first. This is usually the fastest available margin, and it costs no growth to take.
- 03
Redeploy against opportunity
Recovered budget moves to queries with demand present and position absent, where money has somewhere useful to go.
- 04
Defend what starts winning
As rank holds, paid support is reduced deliberately rather than left running — which is where TACoS falls without revenue falling with it.
This is a management engagement, not a tooling engagement. You are not being sold a dashboard to run yourself — the operator runs the account, and the analysis exists to make the decisions defensible.
What this looked like on an account.
Home & bedding brand
- Monthly revenue
- $550K → $875K+59%
- TACoS
- 22% → 15%-31.8%
- What we found
- Paid traffic was doing work organic placement should have been doing. The account was buying back customers on terms it already owned.
- What changed
- Query classification, then campaign restructure, then budget reallocation, then organic defense on the terms that mattered.
- Result
- $550K to $875K/mo while TACoS fell 22% to 15%, in under four months.
Under 4 months
Straight answers.
Why TACoS instead of ACoS?
ACoS only describes the advertising, and an account can hold a flat ACoS while its overall economics get worse. TACoS measures advertising against total sales, which is the version of the question the P&L is actually asking.
Do you need to rebuild the campaigns to start?
Not always. The audit establishes whether the existing structure can carry the classification or whether it is hiding too much to manage against. Restructure happens when it is warranted, not by default.
Who owns the ad account?
You do. Always. We work inside your Seller Central with scoped permissions.
Start with the audit.
A paid diagnostic — written findings, a prioritized 30/60/90 plan, and a clear read on the account before any retainer conversation.