The entry point
Every engagement starts with findings, not a contract.
The account audit is a paid diagnostic. It is a full read of the account across advertising, listings, and profitability, delivered as a written findings report with a prioritized 30/60/90 plan — and it stands on its own whether or not a retainer ever follows.
Who this is for.
- Brands that suspect the channel is underperforming but cannot yet name where.
- Accounts where advertising spend keeps rising and the margin does not follow it.
- Owners who want an independent read before committing to an agency of any kind.
- Teams preparing for growth, a category push, or eventual diligence, who need the account assessed first.
What we run.
Advertising
Structure, spend distribution, and query-level economics — where the money goes, what it returns, and which queries are carrying the account.
Organic position
Where the catalogue ranks, where it should rank, and where paid placement is standing in for organic position it already owns.
Listings and indexing
Copy, backend fields, and the structured data that determines what the catalogue can rank for at all.
Conversion
Imagery, content, pricing, and review position, assessed against what actually moves conversion in the category.
Profitability
TACoS and contribution margin read together, so the findings are economic rather than promotional.
Category and compliance
Where the category imposes constraints — claim language, restricted terms, and regulated-category requirements.
How we work it.
- 01
Read the account as one surface
Advertising, organic visibility, conversion, and profitability are pulled into a single account-level view rather than assessed channel by channel.
- 02
Classify the demand
Customer search queries are placed into economic states, which is what turns a list of observations into a prioritized set of decisions.
- 03
Work the examples
The findings report walks specific queries and specific listings through the logic, so the reasoning is auditable rather than asserted.
- 04
Prioritize by sequence
Findings are ordered into a 30/60/90 plan — what to do first because it is fastest, what follows it, and what depends on the first two.
What you receive.
A written findings report
Not a call recording and not a slide deck of screenshots — a document that states what is wrong, what it costs, and the evidence behind each finding.
Worked examples
Specific queries and listings carried through the classification, so you can see how a conclusion was reached and apply the same reasoning yourself.
A prioritized 30/60/90 plan
Sequenced actions with the reasoning for the order, scoped so an in-house team could execute it without us.
Yours to keep
The findings and the plan are yours regardless of what happens next. There is no retainer conditional attached to receiving them.
What this looked like on an account.
Home & bedding brand
- Monthly revenue
- $550K → $875K+59%
- TACoS
- 22% → 15%-31.8%
- What we found
- Paid traffic was doing work organic placement should have been doing. The account was buying back customers on terms it already owned.
- What changed
- Query classification, then campaign restructure, then budget reallocation, then organic defense on the terms that mattered.
- Result
- $550K to $875K/mo while TACoS fell 22% to 15%, in under four months.
Under 4 months
Hand tools brand
- Monthly revenue
- $0 → $95K
- What we found
- A new catalogue with no ranking history, in a category where established sellers hold the high-intent terms.
- What changed
- Launch sequencing built around a narrow set of winnable queries, widened only as rank held and conversion supported the spend.
- Result
- $0 to $95K/mo in six months.
6 months
CPG brand, exit preparation
- Subscribe & Save
- +40%
- EBITDA multiple
- 2.4x
- What we found
- Paid spend was reacquiring buyers the brand already had — repeat purchasers were being bought a second and third time.
- What changed
- Ended paid reacquisition of repeat buyers and moved that demand into subscription, where the economics compound instead of repeating.
- Result
- Subscribe & Save up 40% and an EBITDA multiple of 2.4x, by ending paid reacquisition of repeat buyers.
Exit preparation
Straight answers.
Is the audit paid?
Yes. It is a paid diagnostic, scoped to the size of the account. It is deliberately not a sales call in another format — the deliverable stands on its own whether or not anything follows it.
What access do you need?
Scoped permissions inside your Seller Central and advertising console. You own the account and the data throughout, and access can be revoked the day the audit is delivered.
Do we have to continue with a retainer afterwards?
No. The audit is a complete deliverable. If the account is a fit and you want it operated, that is a separate conversation held after the findings exist.
Start with the audit.
A paid diagnostic — written findings, a prioritized 30/60/90 plan, and a clear read on the account before any retainer conversation.