Anonymized results

Results are shown. Identities are not.

Confidentiality inside aggregator portfolios is contractual, and the same discretion protects every account here. What follows is the work: the situation as we found it, what changed, and what it produced.

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§ 01HOME & BEDDING

Home & bedding brand

$550K to $875K/mo while TACoS fell 22% to 15%

The situation: Paid traffic was doing work organic placement should have been doing. The account was buying back customers on terms it already owned.
What we did: Query classification, then campaign restructure, then budget reallocation, then organic defense on the terms that mattered.
Outcome: $550K to $875K/mo while TACoS fell 22% to 15%, in under four months.
Timeframe: Under 4 months

Account snapshotEngagement record

Monthly revenue

+59%

At start$550K

Month 4$875K

TACoS

-31.8%

At start22%

Month 415%

Under 4 months · Home & bedding · Identity withheld

§ 02TOOLS

Hand tools brand

$0 to $95K/mo

The situation: A new catalogue with no ranking history, in a category where established sellers hold the high-intent terms.
What we did: Launch sequencing built around a narrow set of winnable queries, widened only as rank held and conversion supported the spend.
Outcome: $0 to $95K/mo in six months.
Timeframe: 6 months

Account snapshot

Monthly revenue: $0 → $95K

6 months · Identity withheld

§ 03CPG · EXIT PREP

CPG brand, exit preparation

Subscribe & Save +40%, EBITDA multiple 2.4x

The situation: Paid spend was reacquiring buyers the brand already had — repeat purchasers were being bought a second and third time.
What we did: Ended paid reacquisition of repeat buyers and moved that demand into subscription, where the economics compound instead of repeating.
Outcome: Subscribe & Save up 40% and an EBITDA multiple of 2.4x, by ending paid reacquisition of repeat buyers.
Timeframe: Exit preparation

Account snapshot

Subscribe & Save: +40%
EBITDA multiple: 2.4x

Exit preparation · Identity withheld

§ 04Start with the audit

Start with the audit.

A paid diagnostic — written findings, a prioritized 30/60/90 plan, and a clear read on the account before any retainer conversation.

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