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Results

What we decided. What actually happened.

Three selected operating records from the experience behind Make The Brands. Each shows where the account started, what changed, what was observed and over what time.

Account identities are withheld. Figures are reported from the underlying account records.

Get your MTB ScoreHow decisions are recorded

Lead recordHome and bedding

Turnaround inside an aggregator portfolio

Monthly sales

Baseline
$550K
Time window
Under 4 months
Result
$875K

TACoS

Baseline
22%
Result
15%
Starting condition
A bedding brand inside a collapsed aggregator's portfolio.
What changed
The turnaround ran on query-state budgeting: bleeding queries cut, opportunity queries funded, inventory signals tied to the ranking gains so the growth held.
Afterwards
Then prepared for sale.
What the record does not show
Sales and TACoS as reported in the account. The record holds no profit figure and does not attribute the change to a single cause.

Different accounts. The same operating method.

RecordHand tools

From zero to $95K a month

Monthly gross
$0 to $95K
Starting condition
A hand tools brand built from nothing.
What changed
Sourcing, entity setup, Brand Registry, logistics, and the launch itself.
Time window
6 months
What the record does not show
Gross sales, not profit. A launch has no baseline to compare against.

RecordCPG

Exit preparation

Subscribe and Save
+40%
EBITDA
2.4x
Starting condition
A consumer packaged goods brand preparing for exit.
What changed
The diagnosis was that paid channels were reacquiring loyal repeat buyers who should have been subscribers. Subscribe and Save grew more than 40 percent and EBITDA grew 2.4x.
Time window
Not stated in this record.
Outcome
Exit ready.
What the record does not show
Figures as reported in the account. The record does not separate the EBITDA change from other work on the account.

Operator experience

Adam Attaoui has sourced and sold on Amazon since 2014, and spent years inside two Amazon aggregators managing portfolios above $300M in annual sales across portfolios exceeding $1.2B in value.

These figures describe the founder's operating history. They are context for the records above, not the result of an engagement.

  • $300M+

    Amazon portfolio responsibility

  • Up to approximately $2.5M

    Monthly advertising on one brand

  • 110+

    Product launches

How to read this page

Operating records
Accounts run by the operators behind Make The Brands, including work inside an aggregator portfolio. They are selected operating experience, not a client list.
Named clients
A client is named on this site only with that client's approval.
One account each
Each record is one account, not a forecast for yours.
Illustrative data
Nothing on this page is illustrative. The demo account in the BIC panels elsewhere on this site is labelled where it appears.

No recommendation without evidence. No action without an owner. No outcome without measurement.

An operator-reviewed assessment of your Amazon presence, with priority findings and what to address first.

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